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Tanka Bar launches crowdfunding campaign with Wefunder.com


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For Immediate Release
June 28, 2017

Kyle, SD -- Pine Ridge Indian Reservation-based Native American Natural Foods, maker of the Tanka line of buffalo snacks, has launched a crowdfunding campaign on Wefunder with the goal of raising more than $1 million.

The company's line of Tanka products is based on the traditional Lakota recipe that powered Lakota Sioux warriors for centuries. The company's first product, launched in 2007, Tanka Bar, was the first snack bar to combine meat and fruit for the national market.

The product received overwhelming market support that received 38 consecutive quarters of growth. "This success attracted many copycats and faux Indian brands, who were quickly bought by major multinational food companies, who invested hundreds of millions of dollars into the category," said Mark Tilsen, president and co-founder.

The campaign is designed to enable Native American Natural Foods to update its digital marketing capabilities and to expand distribution into untapped markets. Wefunder is the country's largest Regulation Crowdfunding platform.

CEO and co-founder Karlene Hunter said the company decided to reach out to its long time supporters to offer them an opportunity to become owners because traditional capital investors have not historically invested on the restoration. And Native American Natural Foods is no exception.

"Our supporters are the people who have stood behind us, bought our products and believed in our vision for almost 10 years," she said. "We believe this campaign will also introduce Native American Natural Foods to more like-minded people, who will want to support what we stand for."

Hunter and Tilsen created the company to help combat obesity and diabetes on the reservation and to provide opportunities for employment and economic development in the Native American community. Additionally, proceeds from the company's products support the Tanka Fund, which is helping to return buffalo to the land, lives and economies of Indian people.

Tilsen said that while the limited capital has slowed its growth, Tanka is still a high-value brand in the category. "This $1 million is going to help us access new categories of business and update our packaging and branding to be more competitive with what's happening in the marketplace," he said.

"The recent announcement that Amazon is buying Whole Foods increases the urgency for our brand because our No. 4 customer is buying our No. 1 customer, and we plan to grow with them in the future."

For more information about Native American Natural Foods' crowdfunding campaign, go to wefunder.com

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For more information about Native American Natural Foods, photos or a full press kit, please contact Linda Crider at 214-789-8642 or lindacrider@tankabar.com.