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Tanka Spotlight: Harvest Moon Health Foods
By Jenice Johnson, manager of marketing and communications

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Since our launch in October 2007 we have been privileged to work with outstanding retail partners. These folks are so passionate about their businesses and their customers we decided we needed to share their unique stories. If you'd like to be featured, or if you'd like to nominate a Tanka retailer for a story, please contact Jenice Johnson at

RETAILER: Harvest Moon Health Foods

LOCATION: 1735 East Skyline Drive, South Ogden, UT 84405

Harvest Moon Health Foods recently had a re-grand opening and served up Tanka samples which were well-received, according to co-owner Lorraine Hoffman. Most were surprised that Tanka is nitrate-free which was a major reason Harvest Moon now carries our products.

If you are looking for a store with a great view of the Wasatch Mountains, dietary counseling and science-based nutrition, look no further than Harvest Moon Health Foods.

Located in South Ogden, UT, Harvest Moon Health Foods opened in July 2006. Lorraine Hoffman helped set up the store but eventually the previous owner, who had other locations to manage, sold Harvest Moon to Hoffman which she now owns with Nancy Litchford.

Ms. Hoffman had a history of planning and self-discipline prior to co-owning the store. She is an Air Force veteran, moved all around the world, raised children, organized and planned large events and volunteer groups not to mention she said she has always lived a healthy lifestyle. She became a certified nutritional consultant a year and a half ago.

Having two certified nutritionists and a registered dietician on staff at Harvest Moon makes providing a lot of nutritional counseling possible and is what sets the store apart, Ms. Hoffman said.

"We believe beyond our scope," she said. "We have good relationships with chiropractors, pharmacists, doctors and nurses in the area."

The store also follows "functional medicine" which is "personalized medicine that deals with primary prevention and underlying causes instead of symptoms for serious chronic disease" according to It is a science-based field of health care.

"It is the integration between medicine and food," Ms. Hoffman said. "It's not like we are going around telling people that doctors don't know what they are doing."

She said the staff at Harvest Moon invests in continuing education in functional medicine and the store doesn't just tout the hottest thing on the market.

"You have to really listen to the customer," she said. "Then you can get a gist of what avenues you need to go with them, but you also need for them to be compliant without going beyond their means."

Working in Ogden

Ms. Hoffman said Ogden is like a "big playground for families." Some of the 2002 Winter Olympic games took place there and the town is a worldwide destination point for skiing.
The location is a nice backdrop to what she already enjoys about her career.

"It's more than a job. It's good to come to work and know you have been able to help people," she said. "It's hard and challenging because we are asking people to throw away ideas of conventional wisdom. I enjoy sifting out what is good information and what is hype...I'm not the end all; nobody knows everything but hopefully you'll get REAL fast food: Veggies and fruit."

For more information about Harvest Moon Health Foods, visit their Facebook Fan Page.

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